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Where does the fun come from in this game genre? -
Gain insights about how to enhance the usability of a product
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Do people find this product easy to use?
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Insights that can guide the development of your product and significantly impact its success
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Focus on behavior rather than opinion
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How long does it take users to complete certain tasks?
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Capture how users perform tasks
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Where are breakdowns happening in common user tasks?
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How could the information in our product be better organized?
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Capture the needs, behaviors and pain points for each user group
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Who will be using my product and what are their key characteristics?
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How do my target customers currently use my product?
Established UX industry leader
- Primary UX partner To The High-tech Industry
- Specializing In Technical UX Domains
- Research and Recruiting In Over 60 Countries
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Contactless Lab Pods for in-person user research
- Contactless Hosting
- Air & Surface Sanitation
- Private & Secure
- NSF® Certified
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Find the right research participants
- In house recruiting team work directly with researchers
- Project management, NDA collection and gratuity distribution
- Large database of specialist technical profiles
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State-of-the-art modern facilities
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- Usability labs
- Focus Group Facilities
- In-person or remote observation
URI expands into the UK & EU
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- Highly experienced team with deep domain knowledge in UK/EU sectors
- Experts in qualitative and quantitative research methods
- Best-practice conceptual and interaction design expertise