Meet Our Team

Having worked with thousands of people in her career, including both clients and participants, Trinh has developed a passion for employing innovative methods to improve products and services and with a goal of helping users and companies be more successful and productive. She feels incredibly fortunate that she gets to help form and create experiences that will pleasantly surprise and delight people. Trinh, originally from Vietnam, holds a Master’s Degree in Behavioral Psychology from Bastyr University and a Bachelor’s Degree in Psychology from the University of Idaho.

On the personal side, Trinh is married and has two boys. She enjoys playing sports and participating in outdoor activities. She is also the co-founder of Smartie Pants, a nonprofit organization that supports local women’s charities.

A native of Manchester, England, Justin studied industrial design and technology and holds a MSc (Master of Science) in Ergonomics from Loughborough University. “I define the company’s strategy and engage with clients, but more than that I’m passionate about new technology and how particular trends affect the experience of all different types of users,” Justin says. A martial arts enthusiast, Justin holds a fourth­ degree black belt in Shotokan Karate.

Hailing from Britain originally, Andy completed an MSc (Master of Science) degree in Ergonomics and Human Computer Interaction at University College London before moving to the US in 2002. “As well as designing and running research studies for our many clients, I like to innovate new testing methods that help us answer customers’ research questions more effectively,” Andy says. “I love findings solutions to problems!”

Andy is a self­-described “petrol head” who has raced motorcycles and cars, although his main interest now is watching his three kids grow up.

Adam brings over 14 years of executive operational experience inside hyper-growth companies. He specializes in scaling, building departments, and customer centric operations within fast-paced environments. Adam has a passion for continuous improvement and loves that his URI role allows him to have strategic impact that benefits both staff and clients. Adam possesses the ability to see opportunity in ambiguity, creating solutions that maximize results. He finds great satisfaction supporting people’s professional trajectory and seeks to motivate and inspire his staff. Originally from New Jersey, Adam earned a Business Administration degree locally at Western Washington University. When Adam isn’t focused on operations, he loves spending time with his wife and 3 children and, when possible, trying to be a kid himself. He likes playing soccer, basketball, and golf.

Ken is a Washington State native born and raised in Tacoma. He is an army veteran serving 10yrs in the military. Ken enjoys all things outdoors but his primary past time is fishing. In the winters he enjoys snowboarding and traveling to warm climates. Ken feels that being on the Recruiting team at URI is awesome because they are the point person between a bad, good, or great research project. It’s the best feeling when a Researcher let’s us know that the people we recruited for them were the exact right fit and gave them the intel they need to make their key business decision(s)!

Hailing from Arizona, Brooke earned a degree in Business Management from Arizona State University.Brooke enjoys maintaining client and vendor relations and performing a variety of tasks at URI.Brooke loves working in a busy office environment where multi-tasking and prioritizing is a must. Brooke loves food, beer, and the outdoors – sometimes all at the same time!

Tom has been working in UX for over 30 years. It’s something that he cares deeply about and is what drew him working at URI. He loves working with other researchers and sharing his experience to help others grow in the field. There are few things more satisfying than gaining business insights based on understanding customers. You are likely to find Tom with a (good) cup of coffee in his hand.

Isabelle serves as one of URI’s Senior UX Managers. She began her career in research in her hometown of Montreal, Canada and then moved to the United States in her pursuit of higher education. After completing her Ph.D. she worked in the medical device industry for over 15 years. She holds many patents and peer-reviewed publications. As a successful scientist, Isabelle developed a passion for user research and user-centered design. She values the rigor and ethical considerations reinforced through the application of standards, processes, and regulations. She has led teams of user researchers and designers for the past 7 years. Isabelle is passionate about serving the community through leadership and volunteering.

Jim is a Seattle native, and received his undergraduate degrees in Psychology and Political Science from the University of Washington, and graduate degree (MBA) from Seattle University. In his career as a researcher, Jim has worked with many industry-leading clients, as well as pioneering startups, on a wide variety of research studies. In marketing research there is always something new to learn, a challenge to meet, or problem to solve, which is why Jim continues to love this work after 30 years in the industry. When not working, Jim is likely to be reading, meditating, gardening, cooking a new dish, or watching one of his favorite Seattle sports teams.

Shawn has a Doctorate in Applied Cognitive Psychology/Human Factors – with an emphasis on Judgment and Decision-making. He has over 20 years of conducting global qualitative and quantitative research for various Fortune 500 companies in domains such as technology, manufacturing, agriculture, chemical applications, military leadership, and legal services. Shawn brings a passion for developing insights and conducting ideation sessions that will drive customer centric business decisions. In his off time, Shawn loves spending time with his daughter and he enjoys traveling and being outdoors playing golf, tennis, or hiking.

Brad is a Seattle area native that graduated from Bellevue College with a degree in Information Systems. He joined the URI team back in April of 2017 with a strong passion for technology, securities, and software development. Bringing users and developers together to create amazing products is one of the best parts of the job for Brad. UX Research is such a crucial part of the development cycle and he is excited to be in this space with a company that has such a fun office culture.

Outside of work, Brad is a huge sports fan that loves to get out golfing and fishing when he can. His passion for technology doesn’t stay at work as he is always keeping up on new technology and video games.