A deeper understanding of people’s needs, attitudes and behaviors is the foundation for successful products and services.
We provide Research Services at every step of the UX lifecycle, utilizing our expertise in formative and summative research, and a wide variety of qualitative and quantitative methods. We work closely with our clients to translate evidence-based insights into opportunities and challenges, and to ensure product and service improvements deliver genuine value.
We adapt to the way our clients need us to work, delivering end-to-end projects or providing specialist skills as part of a larger team. Every project takes an approach and timeline that is tailored to your goals, budget and key stakeholders’ needs.
URI has conducted over 1,400 individual research projects in over 60 countries.
We are BHBIA certified in Adverse Events, Product Quality Complaints and Special Reporting Situations; and BHBIA certified in Legal and Ethical requirements.
A single round of research tends to take five weeks, including participant recruitment, from kick-off to sharing final findings and recommendations. We adapt our approach to the specific needs of each project, and the overview below lists examples of components that can be included.