

Market Research / Segmentation
Contextual User Understanding
Scenario Gathering / Workflow Analysis
Customer Modeling / Persona Development

Feature Validation
UI Layout Testing
Visual Design
Information Architecture Design

Usability Issues
Terminology Issues
Information Architecture Refinement

Baseline Success Metrics
Satisfaction
Why work with us?
- Single point
vendor management - Research
scalability - Only pay for
work done - Simple forecasting of
vendor budget use - Faster
Turnaround - Simple access to
international research - Access to a wide range
of methodologies - Simple
pricing structure
Our Timeline Process


Project
Definition
Determine:
• Team and roles
• Goals and scope
• Audience profile(s)
• Research focus
• Methodologies and metrics
• Timeline and milestones

Research
Planning
Commence:
• Participant recruiting
• Research plan development
• Test resource setup
• Data collection setup

Production
Review & Approve:
• Research plan
• Data collection metrics
and tools
• Test resource configuration
• Run-through/pilot

Testing
Execute:
• Research moderation
• Data collection

Analysis and
Reporting
Deliver:
• Data analysis
• Insights report
• Findings presentation to client
