CUSTOMER UNDERSTANDING

Market Research & Segmentation
Contextual User Understanding
Scenario Gathering & Workflow Analysis
Customer Modeling & Persona Development

DESIGN CONCEPT VALIDATION

Feature Validation
UI Layout Testing
Visual Design
Information Architecture
Design

USER INTERFACE TESTING

Usability Issues
Terminology Issues
Information Architecture
Refinement

BENCHMARKING

Baseline Success Metrics
Satisfaction

WHY WORK WITH US?

URI is responsible for staffing projects appropriately. When running simultaneous projects or projects run in quick succession requiring increased resources, there is no need to hire or manage multiple vendors.
Single point
vendor management
URI can run as many labs as necessary by adding more resources to a project. If you have a sudden need to run 10 or more usability labs in a month or a number of labs simultaneously, we are able to accommodate seamlessly.
Research
scalability
There may be months when your company may not be running any studies or running only a single study. Because URI operates on a project basis, you don’t need to pay for research staff during down times.
Only pay for
work done
When reviewing actual impact of where vendor budget was spent, it is simply a case of listing out all projects completed. Likewise forecasting is simply a case of listing out the expected number of projects with a standard price for each.
Simple forecasting of
vendor budget use
In the case where a high priority project needs to be delivered quickly, URI has the option to allocate multiple researchers to run and analyze projects in parallel and deliver on rush projects.
Faster
Turnaround
URI has the capability to conduct research in person or online in most locales worldwide.
Simple access to
international research
URI is able to conduct research outside of usability lab testing such as search relevancy testing, entrance and exit surveys, online diaries, focus groups, contextual inquiry and ethnography. As such we are able to answer research questions that may be outside of the scope of traditional testing.
Access to a wide range
of methodologies
URI has simple, per project pricing for all research. All costs are defined up front, with no hidden or additional charges.

Simple
pricing structure

OUR TIMELINE PROCESS

PROJECT DEFINITION
Determine:

Team and roles
Goals and scope
Audience profile(s)
Research focus
Methodologies and metrics
Timeline and milestones

RESEARCH PLANNING
Commence:

Participant recruiting
Research plan development
Test resource setup
Data collection setup

PRODUCTION
Review & Approve:

Research plan
Data collection metrics and tools
Test resource configuration
Run-through/pilot

TESTING
Execute:

Research moderation
Data collection

ANALYSIS & REPORTING
Deliver:

Data analysis
Insights report
Findings presentation to client

Process Modeling and Information Architecture

Modern products are frequently complex. Process modeling and information architecture take a high-level view to ensure the system always supports the user. Building on user research, personas are developed to capture the needs, behaviors, and pain points for each user group. Process modeling captures how personas perform tasks in a task flow diagram. An information architecture, which is developed to support the requirements described in the personas and task flow diagrams, is a blueprint for how information can be organized to make the whole system easier to understand.

Some of our methods include:

Task flow modeling, Information architecture, hierarchical task analysis, persona development and use case studies.

We help answer questions like:

Do users understand our new navigation scheme?
How could the information in our product be better organized?
Where are breakdowns happening in common user tasks?