Unlocking Success: A Case Study in Competitive Benchmarking

How Benchmarking Drove Success for a Multimedia Giant

See how a prominent enterprise multimedia company used Competitive Benchmarking to improve the user experience on their newly acquired streaming service.

In this case study, URI:

Discovers where the streaming service excels, and where it faces challenges.
Answers the question: Does the actual user experience journey align with our assumptions?
Helps to illuminate the user journey, spanning from initial sign-up or upgrade to the discovery and viewing experience.
Provides critical insight into how the services compare to competing platforms.

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