Unlocking Success: A Case Study in Competitive Benchmarking

How Benchmarking Drove Success for a Multimedia Giant

See how a prominent enterprise multimedia company used Competitive Benchmarking to improve the user experience on their newly acquired streaming service.

In this case study, URI:

  • Discovers where the streaming service excels, and where it faces challenges. 

  • Answers the question: Does the actual user experience journey align with our assumptions? 

  • Helps to illuminate the user journey, spanning from initial sign-up or upgrade to the discovery and viewing experience. 

  • Provides critical insight into how the services compare to competing platforms. 

Learn more about User Research International


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Our research services cover everything from understanding your customers, validating designs, testing user interfaces, and benchmarking, all to make sure your products and services create the best possible user experiences. Learn more.

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When you work with URI, the facility is ready for your arrival, and URI provides full support. We ensure an excellent experience for you, your stakeholders, and participants. Learn more.