uri header logo

Mobile Jewelry E-commerce Usability Case Study

Get Case Study

Mobile Jewelry Shopping Obstacles Causing Abandoned Ring Purchases

See how our comprehensive usability research uncovered critical barriers preventing shoppers from completing their purchase journey, and how addressing these issues can significantly increase conversion rates, reduce abandonment, and build greater consumer confidence in your mobile jewelry shopping experience.

In this case study, URI discovered:

  • There is confusion around the process that requires separately selecting of diamonds and ring settings causing users to miss the out on customizing their rings.
  • Presenting thousands of diamond options without adequate filtering or guidance causes shoppers to abandon their search rather than navigate excessive choices.
  • Users resort to opening multiple browser tabs when unable to find side-by-side comparison functionality, with most failing to recognize the comparison capabilities of the site.
Case study cover

Get the case study today!

Enter your information below to receive this case study.

Learn more about User Research International

woman participating in product development and user research

Recruiting

Enhancing research quality with URI’s specialized participant recruitment and proprietary panel. Learn more.

user researcher interviewing person participating in product development

Research

Our research services cover everything from understanding your customers, validating designs, testing user interfaces, and benchmarking, all to make sure your products and services create the best possible user experiences. Learn more.

usability lab with monitors for user testing and product development

Usability Labs & Facilities

When you work with URI, the facility is ready for your arrival, and URI provides full support. We ensure an excellent experience for you, your stakeholders, and participants. Learn more.