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Unlocking Success: A Case Study in Competitive Benchmarking

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How Benchmarking Drove Success for a Multimedia Giant

See how a prominent enterprise multimedia company used Competitive Benchmarking to improve the user experience on their newly acquired streaming service.

In this case study, URI:
  • Discovers where the streaming service excels, and where it faces challenges.
  • Answers the question: Does the actual user experience journey align with our assumptions?
  • Helps to illuminate the user journey, spanning from initial sign-up or upgrade to the discovery and viewing experience.
  • Provides critical insight into how the services compare to competing platforms.
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