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Case Studies

Where research shapes experiences that matter.

Explore case studies where deep user insights shaped intuitive products and meaningful brand connections.

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A Case Study in Large-Scale Research Participant Recruitment 

See how URI fulfilled a top Airline Manufacturer’s urgent need for 900 live participants within 10 days for FAA-mandated compliance testing of a new plane and its safety procedures.

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Unlocking Success: A Case Study in Competitive Benchmarking

How Benchmarking Drove Success for a Multimedia Giant

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Unlocking Success: A Case Study in Competitive Benchmarking

How Benchmarking Drove Success for a Multimedia Giant

cover of case study

Unlocking Success: A Case Study in Competitive Benchmarking

How Benchmarking Drove Success for a Multimedia Giant

Case Study Cover Design

The URI Kano: A Refined Three-Option Framework for Smarter Product Prioritization

Case Study Cover Design

The URI Kano: A Refined Three-Option Framework for Smarter Product Prioritization

Case Study Cover Design

The URI Kano: A Refined Three-Option Framework for Smarter Product Prioritization

Case Study Cover Design

The URI Kano: A Refined Three-Option Framework for Smarter Product Prioritization