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May 25, 2025 | WHITE PAPER

The URI Kano: A Refined Three-Option Framework for Smarter Product Prioritization

Traditional Kano analysis leads to misprioritized features. The URI Kano method fixes this with three research-backed improvements that turn unclear sentiment into a clear, risk-aware roadmap. Learn more.

May 21, 2025 | report

Understanding AI’s Usage and Impact on Developers and Tech Professionals

We surveyed 100 developers and tech professionals to explore the AI tools they use or are considering, how they choose these tools, the factors driving those decisions, and the tools’ impact on productivity. Read the Report

APRIL 29, 2025

Enhance Your Market Insights: The Power of Segmentation Analysis

In today’s competitive market, truly understanding your audience is key to success. Segmentation analysis reveals powerful insights into distinct consumer groups, helping businesses navigate a complex landscape. Learn more.

December 17, 2024

Announcing Panel Pro, URI's new panel management solution!

Panel Pro equips researchers with tools for swift, complex recruiting from a responsive, profiled panel or custom-built audiences, enabling rapid research iteration and enhanced capabilities. Learn more.

August 27, 2024

Protecting IP in UX Research

Comprehensive security measures for protecting intellectual property during UX research, including physical device safeguards and digital asset protection strategies for both in-person sessions and online surveys. Learn more.

June 26, 2024

Qualitative Research Training Workshops

These interactive workshops are developed and run by our seasoned experts who are highly experienced with qualitative research methods and advanced analysis. Learn more.

March 26, 2024

Quantitative Research Training Workshops

Workshops designed for both beginners and experienced individuals in quantitative research. Half or full-day sessions with case studies and Q&A sessions for comprehensive understanding and real-world application of the material. Learn more.

March 26, 2024

Accessibility Research Workshops

URI is now providing Accessibility Research Workshops to client research teams. Let our experts guide you through the process of integrating accessibility research into your product design. Learn more.

March 20, 2024

Participant Biometric Notice

Biometric Identifier Privacy and Protection Policy. We collect, store and process personal information about our staff, suppliers, clients, research participants, employment applicants, and other third parties. Learn more.

February 13, 2024 | INFOGRAPHIC

UX Research and the Product Development Cycle

How to build the ideal product by involving your customers. URI has created a five-part infographic that discusses exactly what to do at every stage to ensure that your finished product is a perfect fit for what your market wants and needs. Learn more.

January 9, 2024 | E-BOOK

UX Benchmarking powered by AI

Unleashing Data-Driven Insights in UX Research. The rapidly evolving landscape of digital experiences and AI technology, coupled with increasingly demanding target users, underscores the importance of UX Research for success. Learn more.

December 20, 2023 | Case study

Unlocking Success: A Case Study in Competitive Benchmarking

How Benchmarking Drove Success for a Multimedia Giant. Competitive benchmarking provides key insights into product performance. Our client, a multimedia company, used it to guide their new streaming service. Learn more.

october 24, 2023 | WHITE PAPER

Understanding and Evaluating UX Outcomes at Scale: An Outside Perspective

URI recently contributed our perspective at the 26th ACM conference on Computer-Supported Cooperative Work and Social Computing (CSCW) within a workshop exploring and driving progress in evaluating UX outcomes at scale. Learn more.

March 20, 2024

Participant Biometric Notice

February 13, 2024

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