Drive AdTech Innovation Through UX Research
In the fast-paced digital advertising ecosystem, the difference between a “tool” and a “solution” is defined by the user experience. User Research International (URI) brings over 20 years of leadership in UX research to help AdTech Platforms and SaaS companies transition from complex “feature-heavy” interfaces to intuitive, high-performance platforms that drive advertiser spend and loyalty.
We align our methodologies with your software development cycle to ensure every roadmap decision is backed by data.
Who are the advertising professionals using your product? What is their daily environment? We identify the specific pain points in advertising activities like campaign planning and budget allocation.
Is your proposed feature useful? We test early concepts to determine the right design direction before development begins.
As features are built, we ensure the interface is efficient and the navigation is intuitive for media buyers, ad ops specialists, and more.
How does your platform compare to competitors or previous versions? We measure success rates and satisfaction to ensure you are actually improving the experience.
Will recent updates affect your UX? We offer periodic assessment of usability metrics and user sentiment over time to ensure your platform remains the “path of least resistance” for ad spend.
URI offers a full suite of research services designed to handle the technical and strategic hurdles of the global AdTech market.
Measure success rates on core tasks and track improvements over time.
Gain a detailed understanding of the media strategist’s or buyer’s true experience to drive valuable recommendations.
Gather user perceptions through moderated discussions on brand awareness or new platform categories.
Ensure new and existing designs function well and improve the user’s experience.
Including User/Persona Segmentation, Kano/MaxDiff Feature Prioritization, Satisfaction Surveys, and Brand Comparison.
Accessibility-focused expert reviews and usability evaluations, recruited from our database of participants with disabilities.
Participant Recruitment Services: End-to-end recruitment of rigorously screened participants, tailored precisely to your study’s unique profile requirements, ensuring the right people for your research, no matter the audience or complexity.
A constantly growing database of verified, responsive participants.
We specialize in recruiting Complex Technical/Specialist Profiles, including Developers, IT Professionals, and Media Operations.
We recruit over 1,000 participants per month for remote and in-person studies worldwide.
Whether you need end-to-end research execution from an expert team, or additional support for your existing team, URI provides the infrastructure to scale.
End-to-end studies led by AdTech-fluent researchers using a full spectrum of methodologies to validate high-value features and identify advertiser friction.
Scalable talent solutions for sourcing and placing top-tier UX researchers, analysts, and lab technicians on a contract or permanent basis.
Targeted recruitment of highly-vetted AdTech specialists and media strategists who are rigorously qualified based on their technical platform proficiency, strategic influence, and direct oversight of significant digital advertising spend across the entire marketing funnel.
Comprehensive management of international research projects, overseeing all logistics, participant engagement, and cross-border data compliance.
Advanced usability labs and remote moderation suites in Kirkland, WA designed specifically for secure, high-tech platform testing.